Immi Ramen

Immi Ramen is partnering with Equinox to prove that ramen is no longer just a “cheat day” meal. Packed with plant-based protein, low carbs, and clean ingredients, you can now have ramen before or after your workout at Equinox - it’s your choice.

Equinox gym interior with yellow signage for "Equinox Ramen Bar" featuring slogans about pre or post-workout ramen, a man at the front desk, and exercise equipment in the background.

This limited time pop-up will feature a variety of Immi products and services, including their signature ramen dishes, gym-inspired merch and gear, and a knowledgeable team on-site to highlight the brand's health benefits.

Equinox Fitness and IMMI Ramen collaboration announcement, featuring healthy ramen as a pre-workout option. Image shows bowls of ramen with various toppings. February 17, 2025.
Text about collaboration between Equinox Fitness Clubs and IMMI Ramen providing healthy ramen options at gyms.
Poster with yellow background showing chopsticks holding ramen noodles over a bowl. Text reads: 'Pre or Post Workout Ramen? At Equinox, You Decide.'
Yellow sandwich board sign with text: 'If you've ever thought... "I wish this gym had a ramen bar," well, now it does.'
Ramen bar menu on a yellow background with six bowl options and descriptions, titled "Equinox."

Vibrant signage will be strategically placed around the gym to guide you to the Immi Ramen Bar. Eye-catching visuals and engaging messaging will highlight the benefits of Immi’s high-protein, plant-based bowls.

Man in athletic tank top eating ramen with chopsticks in a social media post promoting high-protein, low-carb ramen by ImmiEats.
Two people sitting on stairs eating bowls of ramen noodles with chopsticks, both smiling and wearing red tops."

We're creating opportunities for user-generated content, hoping to inspire people to share their experience enjoying healthy ramen at Equinox. This will spark excitement, drive earned media, and amplify the connection between  fitness and clean eating.

AD & Graphic Design: Trevor Rorrer

Copywriters: Josephy Murphy & Diamynd Wyatt