Virginia Tourism

When Virginia Tourism came to us with the goal of increasing travel, we developed the strategy “Virginia is your self-care destination.” With everything from beaches to mountains, Virginia offers the perfect escape to rest and recharge. However, we knew that simply asking people to visit was a big ask. So, we brought Virginia to them instead.

Podcast player interface showing "Heart & Hike: Mindful Moments in Virginia," episode titled "Serenity in the Shenandoah," with play controls and duration bar.
Instagram ad on a smartphone showing "Heart & Hike: Mindful Moments in Virginia" podcast Episode 1 about Shenandoah with a background of autumn trees.

When you have hit a roadblock and the weekend can't come sooner, we created a podcast that allows you to disconnect from your stressors and reconnect with the sounds of Virginia's nature from the comfort of your home.

Three Instagram ads by Visit Virginia promoting relaxation and nature. Left: Red background with meditation icon and 'your life doesn't have to be rushed.' Center: Green background with heart and tree on scales, text 'when life takes a detour, so should you.' Right: Orange background with head profile and heart, 'clear up the traffic in your mind.' Each ad includes a call to take a break in Virginia.

For when you are doom scrolling on social media, and need a gentle reminder for those life stressors. As you read you'll find and indisputable fact to the benefits of nature on your mental health.

Three motivational posters in public park setting; left poster in red reads "your life doesn't have to be rushed"; center poster in green reads "when life takes a detour, so should you"; right poster in pink reads "clear up the traffic in your mind"; all sponsored by "Virginia is for Lovers."

These gentle reminders can even be seen as you are walking to your job, to your friends house, or even to the grocery store.

Illustration of a café with lush plants, people socializing, and a sign reading 'when life takes a detour, so should you.' Union elements include a red-capped individual with a note and a 'Virginia is for Lovers' slogan. Additional banners promote relaxation and mindfulness.

We brought Virginia's beautiful natural landscape to your city. We created a space that allows you to decompress; whether that is doing meditations and yoga, having a place to catch up with friends, or simply learn about the sight and sounds you are experiencing, our pop-up is there for you.

Collection of Virginia-themed items: a tote bag with the phrase 'when life takes a detour, so should you,' a water bottle labeled 'reroute your mind' with 'VA,' a spiral notebook with 'your life doesn’t have to be rushed' and a meditative figure, round badges reading 'virginia cares' and 'virginia heals,' and a luggage tag with 'clear up the traffic in your mind' and a QR code. All items feature 'Virginia is for Lovers' branding.

When you leave the pop-up, you will receive a care package as a token to carry with you as you adventure into rerouting your mind.

Promotional image for Shenandoah Valley highlighting hiking, dining, and relaxation with scenic photos and activity suggestions.
Website promoting Shenandoah Valley with hiking trails like Mary's Rock and Rose River Falls, scenic view of a forested valley, and dining options.

You will receive a tag with a QR code that will lead you to an itinerary. Your weekend getaway should be completely stress free, so that's why we planned it for you. Virginia is your self-care destination.

Virginia is for lovers, but before you can love others, you have to start by loving yourself.

AD & Graphic Design: Trevor Rorrer

Other collaborators: Caleb Goss, Dana Przybocki, Mia Moreno, and Morgan Living